Tag Archives: Weetabix

Smoke, mirrors, statistics, damned lies?

Benjamin Disraeli said: “There are three kinds of lies: lies, damned lies, and statistics.” Then we have “smoke and mirrors”, leading us implicitly to believe something is true when in fact it isn’t. This morning, you decide…

I’ve just seen a TV advert for a new breakfast drink product. Always one to know what goes into these things I put the sniffer dog to work. What I found was a great lesson in why we should treat food labels with a dose of healthy scepticism!

Apparently this product contains 8.1 grams of sugar per 100 grams of product – that’s just 9% of your daily advised amount according to the manufacturer’s information panel.

The problem here is the product is sold in 250ml bottles. Well done Sainsbury for therefore pointing out that really means you get 20 grams of sugar in an individual sized bottle equating to 22% of your daily advised amount in their product information panel.

The BIG problem with both sets of information? If 8.1 grams sugar equates to 9% of our recommended intake, or even if 20 grams equates to 22%, it means the actual daily recommended intake is somewhere between 90 and 91 grams sugar. Hmmm – in who’s world?

Well certainly not in WHO’s world! The World Health Organisation recommends limiting free sugars to just 25 grams per. day. The NHS have yet to catch up, and still recommend limiting free sugars to 30 grams per. day. So in my world that means one individual-sized bottle of this new product actually delivers 88% of our sugar intake as recommended by the World Health Organisation, or 73.33% as recommended by the NHS.

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