Pudsey Bear proves we need to raise our diabetes awareness game!

1st November. The start of a very special month. Yes its Diabetes Awareness Children in Need Month???!!??

What the…??

Hands with red frame reaches out from heap of papersI have seen nothing, absolutely nothing in the mainstream media in the UK today to mark International Diabetes Awareness Month. Apologies to anyone who has covered it, but you’ve failed to make any impact on me – and I’ve been searching. Nuff said!

Switch on the BBC. Diabetes awareness…zilch! In stark contrast it’s impossible to avoid Pudsey Bear. Not wishing to decry the great work that Pudsey does, but come on this is INTERNATIONAL Diabetes Awareness Month.

It’s staggering that an issue that costs a life every 6 seconds, costs the NHS £10 billion annually, costs the UK economy a whopping £26 billion annually, that has increased by 60% in a mere decade, is overlooked – again!. Bonkers!

It’s time for explosive measures! The first thing I would like to raise awareness about today is that in the time it takes you to watch this short film, at least 10 people will have died. 

Day 1 down, 29 to go…#standtogether

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