Cereal killers?

Sipping my green tea in Waitrose’s cafe on Saturday, and browsing the weekend supplements, I came across an article about a cereal bar, Cereality, recently installed in Texas Fort Worth airport. The pictures of what might typically pass for breakfast or a snack were nothing if not disturbing.

Cartons of cereals, already sugary enough to be considered to be confectionery in their own right, mixed with chocolates, sweeties,
cookies, and dripping in syrups and sweet sauces. Food? Really? Have we so lost our marbles? Lost sight of what constitutes food, let alone healthy food? Or even an appropriate portion size of sugar?

A mere 20 minutes later, queuing at the checkout, my senses were further assaulted by the prominent display of breakfast cereals of the worst kind. Displayed in the most prominent position in the store.

Sugar laden, refined carbs in a box masquerading as food! IMG_20151003_172234

The kind that kids will nag their parents to buy. For the jolly cartoon images on the boxes. For the free junk toys inside. For the sugar on which the breakfast cereal industry is gleefully getting them hooked.And it struck me that breakfast cereal manufacturers and those peddling them are having a huge, and profitable, laugh in the face of ever rising rates of obesity and diabetes. And it’s simply not good enough!

Here’s why…

In 2009 Which? magazine investigated breakfast cereals, and, as reported in the press at the time, concluded that a mere 8% of tested brands would meet Food Standards Agency criteria for acceptable levels of sugar. In 2012 Which? revisited breakfast cereals and again concluded that few products would provide for a healthy breakfast.

In the intervening 3 years things have gone from bad to worse. Kelloggs and Nestle and chums have continued unabated to peddle their sugar-laden wares, and to add insult to injury have introduced ever more damaging options. Nestle even have the audacity to package some of the worst products, in my opinion, in “green top” boxes, devised to fool consumers that there is something healthy in the packet. There mostly isn’t!
Back to cereal cafes: as ever, what happens in the US eventually appears in the UK. Cereal cafes are no exception. Cereality in the States at least has a fluffy friendly name. But here in the UK it seems we’re prepared to openly embrace the darkest, most cynical side of this new trend.

Cereal Killer Cafe is aptly named indeed. Almost every conceivable brand of tooth-rotting, blood-sugar-disrupting breakfast carb is available. Alongside a piece of cake obviously!

Similar nutritionally-bankrupt concoctions – they call them cocktails – can be found at the unattractively-named Black Milk Cereal Dives popping up around the UK. Already-too-sugary cereal
products topped with Krispy Kreme doughnuts? Topped with Oreo cookies and chocolate sauce? Topped with Tootsie Rolls?

There simply has to be enough information out there about the dangers of sugar and refined carbs now for the owners of these questionable establishments to be fully aware of the health implications of their sugar bowls. Doesn’t there?

I pray the “food” industry never sinks lower than this. It’s hard to imagine that it could!

In the meantime I’m going to cry real tears and pray for a food industry in which sanity and ethics make a come-back! And I’m going to continue to eat, and recommend, eggs for breakfast!

The light at the end of this tunnel is the news that eggs are making a comeback – enjoying some well-deserved redemption. Once more for old times sake – “Go to Work on an Egg!”

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: